Learn and Earn with Zogo
Zogo partners with financial institutions to provide gamified, mobile education to the next generation of learners. The app allows users to earn points towards real rewards. In this project, I redesigned the Marketplace section of the app to make the redemption process more intuitive and visually engaging. I also ensured the designs abided by new visual guidelines that were more in line with our target audience.
Roles: product design across iOS and android.
Incentivized learning is a huge differentiator in the financial education space. Incentivized learning is a major selling point for for Zogo in the financial education space over competitors like Everfi and Banzai. Hence, it was crucial to ensure the rewards and redemption experience resonated with the user base it built up since 2019.
Feature Spotlights:
A modal flow for redemptions keeps action paths focused and sharp.
Modal flows offer focused interaction by temporarily overlaying content, guiding users through specific tasks seamlessly within the current context, enhancing clarity and reducing cognitive load. For the Marketplace feature, it allows users to either follow through with their redemption, or specifically choose to back out if they change their mind. The modal provides a structured pathway for users, minimizing distractions and ensuring efficient completion of key actions.
Slider functionality and emoji contributions create a sense of ownership and community.
Sliders enable intuitive adjustment of numerical parameters, offering users a dynamic and engaging way to interact with content. In this case, the slider provide a direct opportunity for customization and ownership of the user’s charitable donation. The emoji contribution adds an element of play and fosters a sense of community among users by showing them how many people have donated previously and which emojis they chose.
A real-world gift card appearance enhances the sense of monetary value in the digital marketplace.
Incorporating the familiar appearance of gift cards into digital designs evokes a sense of tangibility and tradition, enhancing the recipient's emotional connection during the redemption process. By mimicking their real-world counterparts, these digital gift cards promote recognition, trust, and a sense of value.
