Level Up Your Financial Literacy Offerings with Zogo
Zogo partners with financial institutions to provide gamified, mobile education to the next generation of learners. I worked with a team to redesign Zogo’s website and design system in order to refocus the website to B2B and increase lead conversions. We also focused on WCAG accessibility and implementing SEO recommendations.
Role: product and visual design, user research for web. Worked with various teams to achieve website redesign goals, including engineering, sales, marketing, and CX.
Homepage
Credit Union Page
Community Bank Page
User Research
We needed a web solution for that focused on our prospective partners, but also adressed the 1M+ users we serve directly or through sponsorships. In order to account for the diversity in our audience, we created six user personas. Four of these personas focus on our primary user base, one focuses on our prospective partners, and the final one focuses on the users of our prospective partners.
